"You
won't be small for very long, not with that flavor."
-Cajun chef Paul Prudhomme
American
Vintage Corporate History
For
11 years, Mary-Lynn Mondich tested and developed recipes for
food magazines, cookbook authors and TV cooking shows, including
Weight Watchers International, Food & Wine Magazine, McCalls,
Ladies Home Journal, Burt Wolf of CNN and Molly O'Neill, The
New York Times food critic. Mary-Lynn also cooked privately
for Cheryl Tiegs and tested products for Food & Wine Magazine's
"What's New" column. Throughout this time, Mary-Lynn was constantly
surrounded by the people and items that were "hot" in the food
business. Her peripheral vision was always scouting for some
undiscovered or forgotten food item that could be popular. She
found it in a family recipe that no one else made and everyone
loved. Using the palates and support of friends and co-workers
she refined the shape and flavor of this cracker for today's
market.
She
met with two friends who tasted the crackers from a zip lock
bag and within 48 hours put money into a business account to
begin. Then came developing the company name, label, packaging
and strategy. In January of 1990, American Vintage began production
and had an immediate response with orders, free publicity and
re-orders.
The
first year we ran the office out of an apartment and we baked,
packed and shipped from a kitchen which we rented evenings and
weekends. In Fall of 1990, we started our own full-time production
facility. In 1999 Mary-Lynn introduced 2 new flavors, of the
still handmade crackers.
One
of our favorite fans is the famed Cajun chef Paul Prudhomme.
When Mary-Lynn introduced herself as an owner of a small business,
he responded, "You won't be small for very long, not with that
flavor."
Fortunately,
many agree with him!
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